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The Japan Herbology Research Institute is discovering the "food potential" of plants hidden in Satoyama forests across the country.
Our goal is to create a world where Japanese trees and unknown flowers are part of food, just as spices and herbs from overseas are on our dinner tables every day.
Valuing Japan's primitive edible plant resources will lead to the revitalization of forestry, a sustainable food supply, and new international competitiveness.
To achieve this goal, they continue to visit satoyama forests across the country to study the unknown potential of plants, develop their own products, and wholesale ingredients to restaurants.
Founder
Tomoka Furuya / Representative
Born in 1992. Graduated from the Faculty of Engineering at the University of Tokyo. After joining a major company, he worked in corporate branding and new business development consulting. He then used his knowledge of plants and food to establish his own brand, "Tomo Cola." While searching for ingredients, he discovered the potential of the native plants of Japan's forests, and in 2021, he founded the Japan Herb Research Institute with co-representative Kimoto. He has been selected for the Forbes Next 100 and Forbes culture preneurs 30.
Rie Kimoto / Creative Director
Born in 1992. Representative of HARKEN Inc. Part-time lecturer at Musashino Art University. Involved in various business development, event and brand planning, and art direction.
